WE LOVE THE
We have a mission to show how incredible the Upper Peninsula is by connecting those who share our passion for adventure and the UP
Our short term goal is to go on grand adventures and share our knowledge and experiences so you can make your own trips bigger and better! Our gear sales (shirts, stickers, etc.) are going to help make this all possible. Plus, we know you'll look amazing in one of our shirts.
Long term, we want to be your guide to the best experiences the UP has to offer. It's not just scenery, it's a lifestyle, and we want to give everyone easy access to the best places to eat, to visit, to ... you get the picture.
Travel, meeting lots of people, seeing cool stuff are all easily accessible via photo, video, and social media. The heart of our endeavor is dedication to exploring a community of people doing cool things. Whether it be art, food or stunning landscapes Explore the UP wants to be apart of generating new life for our local businesses.