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Explore the UP is a lifestyle brand that showcases the people, places and explorations found in the upper peninsula of michigan.  



Our Story 

Creative and adventure driven individuals have come together to create a brand to promote and show off the beauty of the Upper Peninsula of Michigan. Whether it be through photography, social media or promoting local business we want to show off the U.P.'s unique stories! Our small team consists of Josh LeClair, Founder and Head Photographer/Videographer, and Haley Bussell the Director of Social Media and Promotion. 


Our Team

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Josh LeClair: Founder & Director of Photography 

Josh LeClair is Explore the UP's founder and head photographer. He has been the lead for photo/video at NMU's marketing department for over three years. He played a crucial role in creating the brand that helped enrollment bounce back up 15%. He also runs LeClair Photo+Video and has worked with some of the top businesses in the Marquette area as well as freelance around the continental US. 

With over a decade of experience with photo, video, and marketing - and combined with over 15,000 followers on Instagram our team can help you to get the exposure you want for your Upper Peninsula brand, art, or business. 

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Haley Bussell: Director of Social Media and Promotion

Haley Bussell is pursuing a degree in public relations with and a minor in media production and new technology at Northern Michigan University. She has experience in publishing, music business, promotion, content creation, integrated communication and digital marketing. Her life focus is to communicate, connect, and create ideas with others in the hopes of bringing more positive experiences into this world. Feel free to ask her about social media trends, songwriting, hiking, music recommendations, or fun facts she has learned from watching many...many documentaries.


Our short term goal is to go on grand adventures and share our knowledge and experiences so you can make your own trips bigger and better!  Our gear sales (shirts, stickers, etc.) are going to help make this all possible.  Plus, we know you'll look amazing in one of our shirts.
Long term, we want this to be an unofficial (maybe official someday!) guide to the best experiences the UP has to offer.  It's not just scenery, it's a lifestyle, and we want to give everyone easy access to the best places to eat, to visit, to ... you get the picture.
Travel, meeting lots of people, seeing cool stuff are all easily accessible via photo, video, and social media. The heart of our endeavor is dedication to exploring a community of people doing cool things. Whether it be art, food or stunning landscapes Explore the UP wants to be apart of generating new life for our local businesses. 
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