FAQ: Frequently Asked Questions

Q. When did Explore the UP start?

A. 2018 


Q. What does U.P. mean? 

A. Upper Peninsula of Michigan 


Q. What is Explore the UP?

A.  We are a brand that has set out to show the Upper Peninsula's beauty by sharing stories of the people who explore, live and thrive in the U.P. We use forms of multi-media, merchandise and blog posts to communicate how great the U.P. truly is. 


Q. What is Explore the UP's mission as a brand? 

A. We have a mission to show how incredible the Upper Peninsula of Michigan is by connecting those who share our passion for adventure and the U.P. We want to use multi-media, art, and U.P. businesses to share the U.P. story.