FAQ: Frequently Asked Questions
Q. When did Explore the UP start?
Q. What does U.P. mean?
A. Upper Peninsula of Michigan
Q. What is Explore the UP?
A. We are a brand that has set out to show the Upper Peninsula's beauty by sharing stories of the people who explore, live and thrive in the U.P. We use forms of multi-media, merchandise and blog posts to communicate how great the U.P. truly is.
Q. What is Explore the UP's mission as a brand?
A. We have a mission to show how incredible the Upper Peninsula of Michigan is by connecting those who share our passion for adventure and the U.P. We want to use multi-media, art, and U.P. businesses to share the U.P. story.